Main Objective

Sharing experiences about Kisqali to introduce it to more KSA hospitals.
Highlighting all the survival data of Kisqali.
Teasing for the new indication of Kisqali.
Guidance about how to use Kisqali.

Storyline

At Novartis, we believe that providing an innovative medicine like Kisqali requires great effort. We wholeheartedly embrace our role in effectively communicating everything related to Kisqali, whether to HCPs or even patients. Our mission is to transform the lives of breast cancer patients into artistic paintings filled with life and hope. Through the Art of Survival, we strive to paint a brighter future for breast cancer patients."

Teaser Visual

Main Visual

Invitation

Credits

Client : Novartis KSA
Agency: OREVAN
Creative Director: Karim Taha
Senior Creative Storyteller & Script Writer​​​​​​​: Aly Mobarak
Graphic Designer : Mostafa Ahmed
3D Designer : Ahmed Ibrahim
Video Editor: Sama Diaa

Published